Eshaan Bhosle

Marketing turned into a spreadsheet problem somewhere in the last decade, and I think that's the actual crisis, not shrinking attention spans, not tighter budgets. Most companies running marketing today are optimising an equation instead of building a brand. But in 2026, experiential marketing spend has overtook digital advertising spend for the first time. I don't think that's a coincidence. I think it's the market quietly admitting the equation has stopped working. Why isn't a content...

CTRL Digital is a marketing studio and consultancy for consumer brands. We offer three services: branding, content and social media management, and marketing consultancy, and we deliver all three the same way, from inside a brand's own team, not as an outsourced function run from the outside. What services does we offer? Three: branding, content and social media management, and marketing consultancy for consumer brands. Plenty of agencies offer some combination of the same three. What sets us...

You don't remember campaigns. You remember moments. A month after the 2026 World Cup ended, I can tell you exactly what Levi's did, and I can also tell you, if I think about it, roughly what Coca-Cola, Adidas, and Visa ran. The difference is that only one of those turned into something I actually think about. The rest stayed content. What's the actual difference between a campaign and a moment? Think about how you remember a trip. Not the itinerary, not most of what happened, not even most of...